Alpha Max 3.5 Eye Serum

$120.00 - $600.00

Richway has formed a partnership with Cellreon, a renowned manufacturer of premium Korean Luxury skincare and beauty products. The cutting-edge Alpha Max Serum 3.5 incorporates Cellreon's exclusive growth factors, peptide complex, sericin silk proteins, and passionfruit meristem cell extract to deliver exceptional lifting, deep hydration, and powerful brightening effects.

Utilizing ultrasonic extraction methods, Alpha Max Serum 3.5 is an advanced formula created to ensure purity and maximum potency. Cellreon's innovative nanonization process guarantees deep penetration and absorption while safeguarding against microorganism contamination.

This highly concentrated serum is designed to address dry skin, wrinkles, loss of elasticity, volume, the appearance of age spots, and uneven skin tone caused by aging. Alpha Max Serum 3.5 not only nourishes the skin but also maintains a smooth and youthful texture. It is free from artificial colors, fragrances, parabens, or harsh additives that could potentially harm your skin.

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Young woman from the shoulder up resting her hand on her shoulder.  At the top, it says, "Instantly smooth skin" and "Get beautiful results with full correction" and below that it says, "Alpha Max 3.5 Eye Serum".  Below that it says, "Alpha Max Serum 3.5 is an advanced formula containing Richway's exclusive growth factors, which include peptide complexes like sericin silk proteins and passion fruit stem cell extract for maximum lifting and hydration."  In the bottom right corner, it says, "Alpha Max Serum 3.5 is made from using a nanonization process, which helps the serum penetrate deeply into your skin and ensures absorption.  An intensive serum to combat dry skin, wrinkles, loss of volume and elasticity, age spots, and uneven skin tone due to aging.  Nourish your skin while yo maintain a smooth and youthful look."

Alpha Max 3.5 Multi-Peptide Eye Serum

Multi-peptide eye serum offers several benefits for the delicate skin around the eyes. Firstly, it helps to reduce the appearance of fine lines, wrinkles, and crow's feet, making the skin appear smoother and more youthful. The peptides in Alpha Max 3.5 stimulate collagen production, which improves skin elasticity and firmness. Additionally, Alpha Max 3.5 can reduce puffiness and dark circles under the eyes, providing a refreshed and rejuvenated look. It also helps to hydrate and nourish the skin, keeping it moisturized and preventing dryness. With regular use, Alpha Max 3.5 multi-peptide eye serum can improve the overall texture and tone of the skin around the eyes, promoting a brighter and more radiant appearance.

The Science of Multi-Peptide Eye Serum

The science behind multi-peptide eye serums lies in their formulation and the specific peptides used. Peptides are short chains of amino acids that serve as building blocks for proteins. In the case of eye serums, peptides are carefully selected for their ability to target and address specific concerns around the delicate eye area. These peptides can stimulate collagen production, improve skin elasticity, reduce the appearance of fine lines and wrinkles, and minimize puffiness and dark circles. By incorporating multiple peptides into a serum, the synergistic effects of these ingredients can provide comprehensive benefits for the skin. The science of multi-peptide eye serums combines the understanding of skin physiology and the targeted delivery of active ingredients to promote healthier, more youthful-looking eyes.

Passionfruit Meristem Cell Extract

Alpha Max 3.5 has a concentrated form of a potent antioxidant called piceatannol, which is rich in collagen-supporting properties. This powerful antioxidant aids in the rapid and safe reduction of aging-related discoloration, providing effective assistance in improving skin tone and texture. Piceatannol is a natural compound found in grapes, blueberries, and passion fruit. It has antioxidant and anti-inflammatory properties.

Sericin (silk protein)

This silk protein provides deep hydration and moisture to the skin, while also toning tired-looking skin caused by the aging process. It helps to retain moisture, improve skin elasticity, and promote a smoother and more youthful complexion. One of its key functions is minimizing water loss from the skin, which contributes to its effectiveness in improving skin appearance and texture.

Growth Factors & Peptides (GFP) Complex

Cellreon's GFP is comprised of a combination of 8 distinct peptides and 6 growth factors that work together to enhance and promote the natural function of fibroblasts. This ultimately leads to tighter, lifted, and rejuvenated skin. GFP complex is a powerful ingredient in skincare that helps to stimulate collagen production, improve skin elasticity, and reduce the appearance of wrinkles. It works by signaling the skin cells to repair and regenerate, resulting in a more youthful and radiant complexion.

Alpha Max 3.5 Eye Serum's 12 Peptides

Alpha Max 3.5 Eye Serum is a skincare product that boasts the use of 12 peptides in its formula. Peptides are short chains of amino acids that play a crucial role in maintaining the health and appearance of the skin. These peptides work by stimulating collagen production, improving skin elasticity, and reducing the appearance of fine lines and wrinkles.

The 12 peptides in Alpha Max 3.5 Eye Serum work synergistically to provide multiple benefits for the delicate skin around the eyes. They help to firm and tighten the skin, reducing the appearance of sagging and puffiness. Additionally, they promote hydration, helping to plump up the skin and minimize the appearance of crow's feet and under-eye circles.

The use of 12 peptides in this eye serum ensures a comprehensive approach to addressing various signs of aging and skin concerns. By targeting multiple aspects of skin health, these peptides help to rejuvenate and revitalize the skin, resulting in a more youthful and radiant appearance.

Overall, Alpha Max 3.5 Eye Serum's 12 peptides provide a powerful and effective solution for combating the signs of aging around the eyes. With consistent use, this serum can help restore a more youthful and vibrant look to the eye area.


Tripeptide-1 is a synthetic peptide commonly used in skincare products for its potential anti-aging benefits. It is composed of three amino acids linked together, making it a small molecule that can penetrate the skin easily. A small, three amino acid (glycine-histidine-lysine or GHK) peptide that is famous for being a type I collagen fragment. The theory behind collagen-fragment peptides is that when collagen naturally breaks down in the skin, the resulting peptide fragments signal to the skin that it should get to work and create some nice, new collagen.

Adding in collagen fragment peptides, like GHK, might trick the skin into thinking that collagen has broken down and it's time to create some more. So Tripeptide-1 is believed to be able to stimulate collagen production in the skin, and more collagen means fewer wrinkles and fine lines, promoting younger-looking skin. Additionally, it is known to enhance skin hydration and improve overall skin texture. Tripeptide-1 is often included in various anti-aging formulations and is considered a valuable ingredient in the skincare industry.


Tripeptide-29  (Glycine-Proline-Hydroxyproline) is found naturally in our collagen structure. This peptide is composed of three amino acids and has been shown to stimulate collagen production, leading to improved skin elasticity and firmness. Tripeptide-29 also helps reduce the appearance of wrinkles and fine lines, resulting in a more youthful complexion.


Nicotinoyl Dipeptide-23, commonly known as Dipeptide-23, is a small molecule composed of two amino acids. It is commonly used in skincare products for its hydrating and anti-aging properties, helping to improve skin elasticity and reduce the appearance of wrinkles.


Palmitoyl Pentapeptide-4 is a well-known and extensively researched peptide composed of five amino acids, which are the fundamental components of all proteins. This peptide was developed through a collaboration between the renowned French ingredient supplier, Sederma, and the prominent player in the cosmetics industry, Procter&Gamble.

The specific amino acid sequence of this peptide is lysine-threonine-threonine-lysine-serine (KTTKS). It is sometimes referred to as collagen pentapeptide, as it is a subfragment of type I collagen, which is responsible for providing structural support to the skin. To enhance its solubility in oil and its ability to penetrate the skin, the KTTKS amino sequence is combined with palmitic acid, resulting in the creation of Palmitoyl Pentapeptide-4.

Three bottles of Alpha Max 3.5 Eye Serum against a black background in a triangular fashion
Bottle of Alpha Max 3.5 Eye Serum


Sh-Polypeptide-9, also known as Vascular Endothelial Growth Factor, is a cell signaling protein that primarily functions to promote the development of blood vessels. In the context of cosmetic products,  it assists in providing nutrients to fibroblast cells (skin cells responsible for collagen production), supports cell growth and movement, and aids in the healing of wounds.


Sh-Polypeptide-11, also known as Acidic Fibroblast Growth Factor, is a cell signaling molecule of medium size. It falls under the category of Growth Factors, just like its more popular counterpart, Epidermal Growth Factor or Sh-Oligopeptide-1. FGF, as it is commonly referred to, has the ability to promote the growth and multiplication of fibroblast cells, which are vital for producing collagen and other important components. FGF not only stimulates skin regeneration and wound healing but also enhances the synthesis of collagen and elastin.


Tripeptide-4 is a synthetic peptide made up of three amino acids. It is commonly used in skincare products for its anti-aging and skin-rejuvenating properties.


Dipeptide-23 is a small molecule made up of two amino acids. It is commonly used in skincare products for its anti-aging and moisturizing properties.


Nonapeptide-1 is a synthetic peptide used in cosmetics for its skin brightening and anti-aging properties. It helps to reduce the production of melanin, the pigment responsible for dark spots and uneven skin tone. Nonapeptide-1 works by inhibiting the activity of tyrosinase, an enzyme involved in melanin synthesis, resulting in a brighter and more even complexion.  It also has anti-inflammatory properties.


Hexapeptide-8, also known as Argireline, is a peptide used in skincare products. It works by relaxing facial muscles, reducing the appearance of wrinkles and fine lines, and promoting smoother skin.


Sh-polypeptide-10 is a bioactive peptide that promotes skin regeneration and collagen synthesis. It helps improve skin elasticity, reduce wrinkles, and enhance overall skin health and appearance.


Oligopeptide-2 is a small chain of amino acids that plays a crucial role in promoting skin regeneration and improving the overall health and appearance of the skin.



Suitable for all skin types, Alpha Max Serum 3.5 can be applied immediately after cleansing your face. It is recommended to use it before applying any other skincare products. Tilt your head back and gently squeeze the serum in a line, starting from the forehead and moving across to under the eyes, along smile lines, and across the chin. Since the serum has a watery consistency, it will spread easily upon contact. Avoid patting the serum into the skin, as the high concentrations of polypeptides may cause stickiness.


Caution: This product is intended for external use only. Please refrain from getting it into contact with your eyes, and in case of severe irritation, cease usage and seek advice from a medical professional. Ensure that children cannot access this product. In the event of ingestion, seek immediate medical assistance. Store in a cool environment for optimal preservation.

Richway has partnered with Cellreon to create the Alpha Max Serum 3.5, a high-quality skincare product. The serum contains growth factors, peptide complex, silk proteins, and passionfruit meristem cell extract for lifting, hydration, and brightening effects. It is made using advanced extraction and nanonization methods to ensure purity, absorption, and protection against contamination. The serum targets dry skin, wrinkles, loss of elasticity, age spots, and uneven skin tone, while also nourishing and maintaining a smooth texture. It is free from harmful additives.