How To Buy A Biomat - The Richway Authorized Distributor

History of the Richway Authorized Distributor

When Richway International first developed the Biomat in 1997, one of the next things it had to decide was how to market it. At the time, big-ticket items weren’t yet selling well on the internet. The trust just wasn’t there yet. Also, the Biomat was a new technology and not many people understood or knew about infrared healing so there was a huge learning curve that needed to be overcome with customers. Advertising on television would have required an infomercial-type format, which would have been costly for a new company.

So Richway developed its Distributor Network and encouraged those distributors to go to health fairs and conventions and to start educating people about Amethyst Biomat’s health benefits. For the first eight years or so of the company’s life, most of Richway’s sales came from those health fair warriors.

Then people buying more expensive items on the internet became normalized and distributors started taking advantage of the power to market globally cheaper than to a handful of people in a certain locale. Today, and for most of the past two decades, Biomats have mostly been sold on the internet.

What is a Richway Distributor?

Richway International, historically, has not sold to the public but instead relied on its network of distributors to do the mass marketing, sales, and customer service for its products.

Over their first 18 years, Richway made it extremely easy to become an Authorized Distributor. Richway International is an MLM (multi-level marketing network). To become a distributor, you have to sign up under an already Authorized Distributor. They become your “upline” and are responsible for training you in exchange for a piece of your sales. For many years, it was only $50 to start selling Biomats.

While these decisions were effective in getting the word out about the Biomat and in recruiting thousands of people to sell them around the world, after twenty-six years, there are really only a handful of distributors that sell Richway’s products full-time. Most distributors are people that already have businesses, like massage centers, chiropractors, doctors, etc., that allow them to offer Biomats to their customers while making a little money on the side. The vast number of distributors do it part-time and, on average, don’t last long, and/or don't sell much product, so their knowledge and experience are limited.

There are a few who have been and still are selling Amethyst Biomats full-time for a long while, making them great repositories of information on Richway products. Whether their venue for selling products is online or at health conventions, or both, these select distributors, by very virtue of having sold products by the thousands, are the best chance a customer has of having their questions answered accurately, getting the information they need and hearing about personal experience with the Biomat itself. They are also usually the distributors who provide the best customer service as their livelihood depends upon their distributor business and not another form of income.

These distributors are the real front-line of Richway. They are the ones you find on the internet when you search for Richway Amethyst Biomats, stress relief, arthritis pain relief, muscle pain relief, increasing circulation, etc. These are the distributors that answer the phone when you call to order or get more information. These are the distributors that follow through best with getting your order placed quickly, helping you resolve shipping problems, warranty issues, and returns.  

  

What to Be Careful Of When Selecting A Distributor

Like everything in life, nothing is completely perfect. While Richway’s distributor program provides an opportunity for some people to help other people by selling Biomats, not every distributor is created equal.

Again, Richway is an MLM. This means distributors sign up under other distributors to learn. Not all those that sign up get the training they need and to the upline’s defense, most people don’t have the venue or the motivation to overcome the obstacles in their way of becoming successful at selling Amethyst Biomats. So just because someone signs up beneath you, doesn’t mean it's worth your time to train them if they aren’t going to sell anything. This is why BiomatStores does not sign up distributors.  They don't engage in the MLM aspect as it detours them from selling the products and servicing the customers they want to help. Many distributors focus too much on trying to recruit distributors instead of taking care of their customers.

As stated above, most people that have signed on to be a distributor sell a minimal amount or give up somewhere along the way, leaving gaps in these up-and-down lines. You can buy a product from a distributor and call them a few weeks later with a question only to find they don’t answer the phone. You can buy a Biomat today and need warranty help a year later only to find they are no longer providing customer service because they aren’t making any money and have quit.

You can place an order with a distributor that's only working part-time and wait until they have the time to place your order with Richway, which delays delivery to the customer. There is usually a day's processing time with the manufacturer and then UPS tracking information is issued.  The longer your distributor takes to place the order with Richway, the longer your delivery will take.

Another thing to be careful of is that distributors, from time to time, get free product and then turn around and sell it to their customers when it has no transferrable warranty.  Instead of just making a commission on selling a Biomat the right way, they want to sell their private stock and make more money.  Not only does this cheat you of your warranty but also Richway's Care Program which protects the buyer from having to purchase that same Biomat again at full price for 30 years.  

Just for example: Say you buy a Professional Biomat today at $1950.  If your name is registered with Richway's and that mat doesn't work in year 10, all you have to do is call your distributor or Richway and they will be able to replace it for 30% of the current cost.  So let's say due to inflation, the Professional Biomat is now $2100.  You pay $700 for a brand new mat.  That's much better than paying $2100 or even the $1950 you originally paid. 

You want to make sure your distributor is purchasing the product for you from Richway.  When they do so, the product is shipped from Chicago and the UPS notice you get will say it's coming from Arkman Logistics, Richway's distribution warehouse.

If you are buying from a part-time distributor, they most likely won't have the time to answer the phone every time you call, answer all your questions or solve issues for you in a timely manner.

These are all good reasons to seek out a full-time distributor with a history of selling Biomats and other Richway products, one like BiomatStores.

What to Look For In A Richway Distributor

A seasoned distributor does the right thing for his/her customers. When an order is placed, he/she places your order immediately. They have the time to talk to you about Richway products and those that enjoy their jobs are usually willing to spend as much time as it takes to help you make the decision that is right for you.  

Those full-time, long-term distributors have sold thousands of Richway products and know Amethyst Biomats like the back of their hands.  They are willing to hop on issues like shipping problems, warranty needs, and returns. If they've been doing it for years, most likely they will still be there years from now because they have found a way to get over the hump and make selling Richway products a success for their lives.

Most importantly, those distributors are more likely to do the right thing.  There are making a decent living by selling Richway products so not only are they less inclined to do the wrong thing for greed, but they are also not running the risk of losing their distributorship which means more to them than the part-timer.

Your distributor should be placing your order directly with Richway and that way your name is in their system which connects you to the benefits of their warranty and Care Program.  

They should answer the phone and be more than willing to answer any questions you have.  They should handle issues for you that arise from your purchase.  They should be willing to be honest about not knowing something and when that happens, be willing to reach out to Richway to get you the right answer instead of making something up.

In conclusion, just like any other product or service, it really does matter who you do business with and can dictate the overall feeling you have after you decide to buy.  Do yourself a favor and call BiomatStores.com and talk with us.  We guarantee that we will answer all of your questions and do the right thing if you should decide to order.